Although places like the Lake District and London share the majority of UK tourism for contrasting reasons, there are plenty of reasons to be cheerful if you’re a coastline dweller, as the golden sands of the UK can propel local economy to new levels. Tourism in these areas can also instill a sense of pride in areas that may not be getting as much attention as the bigger cities and towns.
With the help of surfboard specialists Freeze Pro Shop, we take a further look into how coastal towns and cities can utilise their surroundings in a ecological way to bring in local tourism revenue.
A surge in tourism on a coastal town can send financial shockwaves rippling throughout the local businesses that operate there, but of course, the tourism industry naturally relies on a town’s appealing surroundings. This is crucial to seeing an increase in visitors, and in turn, a surge in profits for local businesses. Generally, employment generation is the first stage a tourism influx as the town’s incoming demands need to be matched by the local facilities and amenities. Key businesses that often experience growth as a result of increased visitor demands include hotels, taxi services, restaurants, souvenir shops, tour operators, and activity services such as watersport lessons.
Tourism expenditures, the exports and imports of goods and services related to the tourism industry generate income for the host economy. Generally, coastal towns and cities are made up of independent businesses, looking to thrive from incoming tourists looking to sample some of the local culture.
There are also direct financial contributions towards the protection of nature. As sustainability is paramount to our culture, realising the importance of protecting the planets whilst maintaining a thriving tourism industry, the revenue generated from tourism can go towards reinforcing and protecting the surrounding natural landscape. Local government can collect money from things such as equipment rental like council-owned surfboards, fishing rods and wetsuits and use the money gained to manage and maintain natural resources. It’s also important as consumers expect sustainability despite potentially contributing towards pollution and decline if there is an overindulgence of them, so keeping destinations intact is crucial for long-term survival.
When the locals interact with tourists, they are mixing with people from miscellaneous cultural backgrounds which in turn, creates a more cosmopolitan lifestyle in the area. Although people argue that adapting to tourists can create an erosion of cultural identity, many believe that the fluidity of culture allows for a more collaborated environment.
Tourism can bring people together, creating chemistry between cultures. Especially more so in areas where sustainability is evident like coastal places, an educational element in the form of programmes or cultural tours / photograph opportunities can be introduced between locals and guests. If the opportunity is there to shout about your hometown or local heritage, then get involved and see if you can gain some traction.
It’s scientifically proven that living by the sea brings numerous health benefits, so whether the tourists are coming from inland cities in the UK or from abroad, it’s possible to assume that this is in the minds of those looking to gain from these qualities for a week or so. It’s of no surprise that the phrase “get out the city” has been coined as citizens look to enhance their moods naturally by breathing in some fresh sea air.
The sea air isn’t the only health benefit to come from the ocean – the oceans are rich with health-boosting seafood too. Both tasty and nutritious, and probably at a cheaper price due to limited transit, the culinary scene plays a large part in reasons why tourists travel.
Due to the natural environment, it encourages individuals to try new sports and activities that inland destinations otherwise can’t provide. This could be anything from amateur surfing, waterboarding or amateur fishing, picking up new skills or even refreshing knowledge in an area where they are novice is a mental boost.
An increase in tourism can help put places on the global map, create a local awareness concerning the financial and cultural value of natural sites. It is why places like Cornwall and Tynemouth have retained their tourist status whilst sticking to local traditions.