Campari-owned aperitivo brand Aperol, the Italian liqueur invented by brothers Luigi and Silvio Barbieri in 1919, has launched its Aperolidays campaign in collaboration with actor Nina Dobrev, perhaps best known for her role in The Vampire Diaries.
The new merch range includes Christmas jumpers and Christmas Tree baubles as well as earmuffs and citrus-based gloves to help you Aperol it the way through the winter.
The campaign is intended to inspire us to ‘gather, connect and Spritz together this season’. Aperol is an all-year-round occasion.
Allison Varone, Head of Marketing at Campari America, said:
“Aperol has created a limited-edition holiday cocktail kit, which is available in the US from Cocktail Courier. Each box contains the brand’s liqueur, Prosecco, soda water, fresh oranges and festive extras such as themed earmuffs, an official ornament and glassware.
“We wanted to show that the Aperol Spritz isn’t just a summer drink; it helps create moments of connection that fit every season.
“Aperolidays brings that warmth and togetherness to life in true Italian style.”
The 11% ABV bittersweet Aperol is made with gentian rhubarb and cinchona. It was originally made in Padua, and its name comes from “apero”o, a French slang word for apéritif.
The Aperol Spritz-Aperol, Prosecco, soda water, ice, and a slice of orange was a 1950s creation.
Some argue Aperol Spritz is more Austrian than Italian.
Following the collapse of the Napoleonic Empire in 1815, Italy’s northern regions of Lombardy and Venetia fell into the hands of the Austrian Empire. Used to lighter, lower-alcohol wines, Austrian palates found the stronger flavours of Italian wines too much for them, so they diluted them with still water in for “ein Spritzer”.
When the regions gained independence later in the 19th century, the Austrian soldiers departed but their drinking habits remained. Soon, the “spritzer” of still water was replaced by soda water and at the start of the 20th century, liqueurs and spirits took over from wine. Having inherited their father’s distillery, the Barbieri brothers took seven years to perfect the Aperol recipe.
Merchandising has concentrated on summery items such as pillows, ice cube trays, a beach deck chair, tennis dress ($65), tennis socks, tennis duffle, bikini set ($70), one-piece swimsuit ($58), T -shirts, swim trunks, brimmed sun hat, bandanna, bucket and beanie hats, backpack, shoe charms, parasol and BBQ tongs, as well as $680 154 x 51 x 43cm Aperol garden or terrace bench.
The Aperol Spirits Winter Collection, which is available to order from today 1st December, features a $70 Fair Isle-style sweater, puff hoodie, crewnecks, scarf, umbrella, reversible puffer vest, quarter zip ($70), reversible earmuffs, umbrella and raincoat. The brand has also introduced a pair of gloves made from part-recycled orange peel.
Made in Italy, the spritzwear gloves contain a patented leather-alternative from Ohoskin, which combines regenerated materials with biopolymers from oranges, Aperol’s signature ingredient.
Designed with both sustainability and style in mind, the gloves feature a luxury silk lining and grip texture that Aperol said is engineered to ensure the glass remains secure in hand. The gloves are available on Aperol’s website for £30 (US$39).
To support the launch, each pair comes with a £15 (US$19) credit, which consumers can exchange for a Winter Spritz on the house at participating Young’s pubs and bars in the UK.
Aperol’s UK brand ambassador, Loris Contro said:
“These gloves are our way of saying if the sun’s down, don’t put the Spritz down”.
And the Aperol orange sunglasses are cool all-year-round.
Author Bio:
Kevin Pilley is a former professional cricketer and chief staff writer of PUNCH magazine. His humour, travel, food and drink work appear worldwide, and he has been published in over 800 titles.
Photograph courtesy of Aperol
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