Our Man On The Ground Travel and Lifestyle Magazine produces a variety of content with funding from outside parties. These sources of revenue allow us to explore topics that we hope are of interest to our readers. The presentation of the content makes clear how the content has been commissioned and produced and who has funded it.
One of three labels will appear on this content: ‘Collaborative’, ‘Partnered’ or ‘Sponsored’.
1) Collaborative
‘Collaborative’ is used to describe editorially independent content that is written and edited by our writers. We accept funding from third parties both for new projects as well as content we produce.
A client whose branding appears on editorial content may have a role in suggesting what kind of topics are covered.
‘Supported by’ is also used to describe editorially independent content that we have produced with funding from other brands and third parties, for example by a car manufacturer.
2) Partnered
‘Partnered’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher.
3) Sponsored
‘Sponsored’ is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher and does not directly involve our writers, however final say on whether an article is published rests with the us and articles are subject to light editing if necessary to ensure they are a good fit editorially.