SWAROVSKI OPTIK launches their ground-breaking birding optical device – the dG

Austrian based SWAROVSKI OPTIK has just launched their innovative new SWAROVSKI OPTIK dG (digital guide), which is the first long-range optical device that allows nature lovers and enthusiasts the ability to easily observe, identify and share their sightings of birds and other animals in their natural habitats out in the countryside.

The SWAROVSKI OPTIK dG will be available from April this year and will make identifying birds a lot easier for those of us like me, who are not so good at identifying all the different species of birds there are, particularly here in the UK, where we have so many different types of wildlife.

The unique optics and pioneering technology utilise the 8x magnification power of the dG optical device to locate birds and mammals and allows users to digitally document images and videos of their spot via the integrated, high-resolution camera. Just a simple push of a button and the images and videos can be transferred to the user’s smartphone and automatically identified by the Merlin Bird ID app or the dG Mammals app, which will then instantly provide the user with information about the species they spotted. Clever stuff!


And for those of you who like to share your discoveries in real-time, you can use the SWAROVSKI OPTIK dG app via the device’s integrated Wi-Fi hotspot, which also permits up to five other users within a five-metre range to live stream sightings on their own device.

The rugged housing of the easy-to-use dG protects it from dirt, dust and rain, so you can go out in all weather conditions and terrains and not have to worry about damaging your device. Given the winter we’re having here in the UK, that’s very reassuring!

The new SWAROVSKI OPTIK dG comes with a USB-C 2.0 charging cable, dG field bag, dG carrying strap, eyepiece cover, operating instructions, cleaning cloth and quick guide. You can expect a battery operating time of somewhere between 3½ to 6 hours, depending on usage. It will cost from £2,040 and will be available to purchase from authorised specialist retailers as well as online at

Author Bio:

Simon Burrell is Editor-in-Chief of Our Man On The Ground, a member of The British Guild of Travel Writers and professional photographer.

Photographs courtesy of SWAROVSKI OPTIK

Be the first to comment

Leave a Reply

Your email address will not be published.