Last month, just ahead of the opening round of the 2021 Formula 1 Championship in Bahrain, we brought you the announcement of a new three-year partnership with award-winning sparkling wine Ferrari Trento who were to become the Official Toast of Formula 1 celebrations.
Well, following a ‘dry’ Bahrain Grand Prix two weeks ago, last Sunday brought us the first official images of Ferrari Trento being sprayed on the iconic Grand Prix podium at the Formula 1 Pirelli Gran Premio del Made in Italy e dell’Emilia-Romagna 2021, by a jubilant Max Verstappen, who won the race decisively in his Red Bull Racing Honda, with Lewis Hamilton coming home second in his Mercedes and Lando Norris taking the final podium spot after a magnificent drive in his McLaren.
This is a new three-year partnership between Formula 1 and Ferrari Trento, the leading Italian sparkling wine, and last weekend marked the first time an Italian wine has been the official toast of the FIA Formula 1 World Championships, it is also the first time a sparkling wine has been used in this way.
Ferrari Trento is not only one of the most-awarded producers of sparkling wines, but it also enjoys a long and respected history, and much like Formula 1, the Italian family-owned Ferrari is a global leader in its field, having produced luxury Trentodoc wines for over a century and is known as Italy’s sparkling wine par excellence.
Ferrari Trento’s President and CEO, Matteo Lunelli said:
“Starting this exciting adventure with Formula 1® in Italy, is a further reason for us to be proud. We strongly believe in the distinctiveness of Italian products when it comes to excellence, the beauty of our territories and the charm of our lifestyle, and these will be the foundation of a new renaissance for our country, especially after the difficult period we are currently experiencing.”
The Lunelli Group winery created a special three litre Jeroboam bottle of Ferrari Brut Trentodoc, displaying the race circuit on the label for last weekend’s Grand Prix in Imola.
The next Grand Prix takes place in Portugal on Sunday May 2nd at the Portuguese Grand Prix at the Algarve International Circuit, where Max Verstappen will be looking to hold off the Mercedes of Lewis Hamilton and where you will once again be able to see Ferrari Trento in action.
Simon Burrell is Editor of Our Man On The Ground, a member of The British Guild of Travel Writers and professional photographer.
Images courtesy of Ferrari Trento