Sustainability in a Bottle

Avallen Brandy - sustainability in a paper bottle

French apple brandy is now being served up in a paper bottle in a bid to bring sustainability to the spirits industry.

Pioneering environmentally conscious brand Avallen has launched its unique bottle at upmarket department store Harvey Nichols.

And now lovers of Avallen Calvados can drink easy knowing they are helping the environment at the same time.

Distributed in the UK by premium spirits distributor Mangrove UK, the bottle is great for the refreshing and completely natural Calvados.

The bottle is available at Harvey Nichols until the end of November, priced £35 and then will go on sale at other outlets as we as via Avallen’s own website.

Far more robust than glass and six times lighter and weighing in at just 82 grams, this type of packaging will minimise glass usage in the future and significantly reduce the brand’s carbon footprint, which will be no less than six times lower than the average glass alternative.

Cleverly, Avallen has ensured the design of the bottle remains beautifully detailed, with a colourful and intricate design which wraps the whole product and showcases the existing Avallen Calvados brand.

The brand itself reflects, not only the sustainable credibility that makes it a popular choice with conscious consumers, but also the delicate, floral and fruity flavours which Calvados drinkers just love. Importantly the price is the same for the paper bottle as the glass one.

Tim Etherington-Judge, Co-Founder of Avallen said:

“At Avallen we’re always trying to improve our environmental performance and combine it with beautiful design. I think our new paper bottle really delivers on both and we’re delighted to launch it exclusively in Harvey Nichols – one of the world’s most famous retailers.”

The development has been made in partnership with sustainable packaging brand, Frugalpac, who’s global mission is to help the planet by decarbonising the food and drinks industry. The paper bottle housing Avallen’s delicious Calvados spirit is made from 94 per cent recycled paper, with a food grade pouch inside that ensures the spirit inside is safe.

With each bottle being so light, the reduced weight also makes it cheaper to deliver or post if you’re sending it as a gift, adding to its sustainability. For more details please visit:

Author Bio:

Rebecca Hay is an experienced travel writer and member of The British Guild of Travel Writers. Follow her adventures with her family on Twitter and Instagram @emojiadventurer and on Facebook via EmojiAdventurers2.

Photograph courtesy of Avallen Spirits

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