At the beginning of this month the Speciality & Fine Food Fair took place at Olympia London. Now in its twentieth year, the fair is the go-to place for brands to showcase their products and for visitors to experience and sample some of the finest food and drink in the UK and is visited by 1.6 million people. The event is also the place to be seen for new up and coming as well as established brands.
This year’s event was host to some 200 new-to-market companies in The Discovery Zone and for those wanting to find out about the latest trends, the Food for Thought stage was the place to be.
Our roving London based photographer Pietro Recchia was there to soak up the atmosphere, try some of the delicious food and drinks and take these mouth-watering photographs for us.
Whilst the show is primarily aimed at the trade, members of the public also take the opportunity to see what’s new in the industry. The fair provides an opportunity for independent retailers, chefs, hoteliers, restauranteurs, delicatessens and importers to meet both UK and international producers and suppliers and find out what’s new in the industry.
Previous highlights include the Speciality Chocolate Fair, which was the UK’s only dedicated trade event for fine and artisan chocolate, showcasing luxury and gourmet chocolate.
The Fine Food Forum was also popular amongst visitors, offering a dynamic and live demonstration kitchen where practical tips and ideas were presented by some well-known people in the industry.
Soraya Gadalrab, who is the Event Director said: “The popularity of this year’s event shows that the economic engine of the regional and artisan food and drink industry is firing on all cylinders. There was a real buzz on the show floor and exhibitors have already reported significant levels of business conducted at the show. We placed a huge emphasis on the visitor attractions to ensure they really appealed to food industry professionals. The chef demonstrations in the Fine Food Forum drew huge crowds, while it was standing room only at the majority of Small Business Forum talks.
Olympia London provides the perfect backdrop to Speciality & Fine Food Fair. The architecture of the building invokes the feeling of a farmer’s market and the Central London location ensures that the key players in the fine food industry have no reason not to visit.”
For more information about next year’s event which will be taking place at Olympia London between 6-8 September 2020, please visit www.specialityandfinefoodfairs.co.uk
Editorial by Simon Burrell, Editor of Our Man On The Ground Travel and Lifestyle Magazine with photographs by Pietro Recchia, a London-based photographer specialising in fashion, portraits and luxury events.