Alright, everyone, let’s talk about something we all love – engagement. But wait, what does that even mean? Is it a “like”, a “comment”, a “save” or something more mysterious? In short, it’s all of the above combined. It’s like when someone looks at your page and shouts, “I LOVE this!” If you’re not getting those “I LOVE this!” as much as you’d like, your engagement isn’t quite there. And that’s because you’re neglecting your audience. But don’t worry, we won’t make it boring.
What if your posts get many likes but zero comments? Are you getting engagement from the right people? Let’s get into it and figure out how to audit Instagram followers.
What is engagement and why does it matter?
You’re at a party. You’re holding the mic. You ask the room “Who wants to hear me sing?” If no one raises their hand, you’ll probably assume they’re not into it. Right? But if the crowd is shouting, “Yes! Sing! Sing!” … now that’s engagement. It’s the kind of feedback that tells you people are invested, interested and ready for more.
That’s precisely what happens with Instagram. Engagement is how Instagram tells you, “Hey, this post is good!” Likes, comments, shares – your crowd cheering you on, boosting your content in the feed and making sure it gets noticed.
Here’s why you need that sweet engagement:
- Instagram’s algorithm is watching: “Okay, this post is hot – let’s show it to more people.”
- Credibility boost: When people see your posts get lots of interaction, they think, “Whoa, this must be good!” It’s like social proof on steroids.
- More engagement = more followers: People love joining a party that’s already full of life. The more you interact, the more supporters you’ll attract.
- It builds a real connection. When followers interact with your content, you’re no longer just another person blending into the masses. You’re creating a relationship and relationships are everything.
How do you get engagement?
So, how do you make your Instagram the life of the party? Well, just like you wouldn’t show up to a party with a boring outfit, you can’t show up on Instagram with boring content. You’ve got to get creative, get funny and get real with your posts.
Here’s how:
- Post stuff people care about: Share moments people relate to, memes, behind-the-scenes shots, whatever makes your followers think, “Hey, I’ve been there!”
- Ask for opinions: Do you want to start a convo? Ask your followers something fun like, “What’s the best pizza topping?” or “Which is better: dogs or cats?”
- Use CTAs (call to actions) to get people involved! For example, “Tag your friend if they need this in their life” or “Hit the like button if you agree.”
- Be regular: Keep your followers in the loop by posting often enough that they know you’re still there, delivering and engaging.
You can’t simply throw up unplanned material and expect great results. Your content should speak directly to the audience that matters most and that’s where Path Social comes in.
How Path Social can help you get engagement
Alright, so let’s break it down. Imagine you’re setting up the perfect party. You could invite everyone and their grandma, but you want to attract the right crowd – those who will enjoy the party and talk about it afterward.
That’s where Path Social plays the role of your party planner. Path Social uses AI magic (robots doing the heavy lifting) to target the right people for your content. So, you don’t have to worry about inviting the wrong people (hello, bots). You’ll be connecting with real people who care about what you post.
Let’s clarify. You won’t have to manually go through every follower and stalk their activity. Path Social’s got it covered. It’ll find your ideal audience, boost your engagement and ensure you get the likes and comments you deserve.
Tips for better engagement
So, you’ve got the Path Social setup. What now? Here are some killer tips to keep your engagement levels soaring:
- Learn how to audit Instagram followers: Regularly check who’s following you and if they’re engaging. If they’re not, it might be time to switch things up.
- Get creative with your captions. Write captions that invite your followers to join the conversation, make them laugh, think or stop scrolling.
- Engage back: Don’t wait for people to comment on your posts. Respond to their comments, like their posts and get to know your followers. Show them some love.
- Use hashtags that make sense: Stop using random hashtags. Be strategic. Find tags that relate to your niche. Path Social can help with this, too.
- Post when your followers are online. Timing is everything. Use Instagram Insights to determine when your followers are most active and schedule your posts accordingly.
Why Path Social is your secret weapon
Now, let us tell you why Path Social is a game changer. It’s not like other Instagram growth tools. Path Social goes above and beyond.
Here’s why:
- Advanced targeting: Path Social uses AI to find people who care about what you post. It’s like having a personal marketing assistant.
- Organic growth: Forget about fake followers and bots. Path Social helps you grow your account with real, interested followers.
- Guaranteed results: Path Social promises real engagement, or you get your money back. You can’t argue with that!
- It’s easy-peasy: Set it up, sit back and let Path Social do the work. Your new followers and engagement will come while you enjoy coffee.
So, to grow your Instagram with a real, engaged audience, you must start by learning how to audit Instagram followers. Path Social is the tool you want on your side.
It’s great that users have the freedom and almost limitless opportunities to promote themselves on social media (for now, we’re focusing on Instagram). Let Path Social give you a good start on your promotion journey. Once your audience is in your pocket, keep the interest alive. Make posts, comment, respond, engage and enjoy your popularity!
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