Next time you walk through Burlington Arcade in London’s Mayfair you will notice a difference, as Ladurée and Burlington Arcade have unveiled a rather special Summer Garden with an exclusive garden-style ice cream concept.
You will find the new Summer Garden right in the middle of the 196-yard arcade that runs from Piccadilly through to Burlington Gardens, providing a rather elegant setting to Ladurée’s beautiful pastel-coloured vintage ice cream cart.
For those of you unfamiliar with its history, Burlington Arcade opened on 20th March 1819 “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public”. However, today the arcade is recognised as one of London’s most iconic landmarks, receiving some four million visitors a year, and providing a unique outdoor but covered retail space for the best luxury accessories, watch and jewellery brands, as well as the only Champagne Bollinger bar in the world.
Inspired by Jardin des Tuileries in Paris, this unique Summer Garden concept was designed and produced by Malachite Studio, who wanted to create an immersive and inviting floral space within Burlington Arcade for everyone who passes through to enjoy.
Ladurée has become a household name in the Luxury industry, with over 200 stores around the world, selling its iconic macarons and delicious pastries, adding a touch of French luxury wherever you may be in the world.
If you are unfamiliar with the story of the Ladurée macaron, it started in the middle of the 19th century with Pierre Desfontaines, who first thought of taking two macaron shells and joining them together with a delicious ganache filling, and the recipe has not changed since.
So, if you’re an ice cream lover and fancy stopping by the ice cream cart in Burlington Arcade on your next visit, you can choose from a selection of vanilla, pistachio, salted caramel and rose flavoured ice cream, as well as chocolate, raspberry, strawberry and rosé Roseblood sorbet from Ladurée’s Signature Range.
Les Plaisirs Glaces is a rather indulgent treat that combines handcrafted macaron shells and artisanal ice cream in Ispahan, chocolate, vanilla pecan nuts and blackcurrant violet flavours. You can also choose from their Soft Serve Ice Cream Creations such as Ispahan, which is an ice cream and raspberry rose coulis topped with fresh raspberries, lychees and pink macaron. Plaisir Sucre on the other hand, is ice cream and Guanaja 70% chocolate and caramel sauce topped with caramelised hazelnuts, chocolate macaron and Jivara 40% chocolate chips. Then there is Lemon Meringue which is a mix of Ice cream and Menton lemon coulis topped with crushed roasted almonds, meringue, lemon zest and lemon macaron. Delicious!
The Ladurée x Burlington Arcade Summer Garden is open until 24th September 2023 and is well worth a visit when you are next in the area.
Simon Burrell is Editor of Our Man On The Ground, a former member of The British Guild of Travel Writers and professional photographer.
Photographs courtesy of Ladurée and Burlington Arcade