Novel walking tours using real life guides and based on the hop-on, hop-off bus concept have been launched in London.
Already available in countries including Spain, Portugal and Canada, Vox City Walks have now debuted in the UK and, in addition to the capital, tours will soon be available in Liverpool and Oxford.
Conceived as an eco-friendly and healthy way to explore cities, participants use an app to join an expert-led guided walk as opposed to using buses. Full walking tours take around one to two hours, and there is also the option to join and leave at any time and do sections of the walk that are of particular interest. Guides can be tracked in real time and the app shows when they will reach the next meeting point along the way.
Vox City Walks went live in London to coincide with Let’s Do London, the new £7m campaign aimed at encouraging Londoners and visitors back to the central London and boosting the capital’s culture, hospitality and retail economies.
There are three different guided walks: London Landmarks, West End & Royalty and London By Night. There are also seven self-guided tours included in the price: Parks & Palaces, Tower & Thames, Jack The Ripper, The Notting Hill Walk, The Bloomsbury Walk, The Kensington Walk and The City Walk.
Participants use their own mobile phones and headphones as their audio and guiding device and the content is powered by specially created Vox City Walks algorithms and GPS technology.
Pricing is based on 24, 48 or 72-hour access and costs £25, £29 or £32 respectively for adults and £9, £10 or £11 for children.
John Boulding, CMO of Vox Group, said:
“Each unique and flexible escorted walking circuit has been crafted to showcase the very best the capital has to offer, and our friendly local experts will be the perfect companion for the journey. They’ll share their personal experiences of life in London and their intimate knowledge of hidden gems that will elude the casual visitor. The addition of unlimited self-guided sightseeing makes this the best possible way to explore the city.
“Vox City Walks has pioneered a network of walking tours, using the concept of hop-on, hop-off that has been successfully run by bus tours for decades. The difference is, this is all on foot, so better for the environment, and mental and physical wellbeing. Walks also indicate step count and calories burned.”
The introduction of London walks marks the continued expansion of Vox City Walks which is one of the fastest growing sightseeing experiences. The hop-on, hop-off tours are expanding around the world and will cover more than 60 destinations this year.
Known as the ‘River Cruise Queen’, Jeannine Williamson is an award-winning travel writer, cruise expert and our cruise correspondent, who has clocked up thousands of nautical miles.
Photographs courtesy of Vox City Walks
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