Orient and Orient Star Launch in UK

Orient Star Watch

Japanese watchmaker ORIENT has announced that their Orient and Orient Star high quality watches are now available to buy in the UK for the very first time.

Orient and Orient Star watches have proved successful in over 40 countries, with the UK now getting an initial collection of 46 timepieces that includes new flagship models from Orient Star which are hand assembled and made in Japan.

Some notable examples include the Diver 1964 2nd Edition and Contemporary Skeleton, along with the bestselling Orient Bambino 38mm timepiece which is extremely popular thanks to its compact case size and classic vintage look and feel.

There will be a second phase to the launch in late Spring, which will include new models and exclusive timepieces that will only be available to UK customers.

Orient and Orient Star have been offering high quality, attainable timepieces with classic styling since the 1950’s. The brand was founded in Tokyo with its heritage firmly rooted in Japanese craftsmanship, reliability, precision, creating durable, reliable timepieces featuring high quality, in-house movements at an accessible price point that have stood the test of time.

Orient Watch front and back detail

It was in 1951 that the brand decided to create a premium range of watches, and this resulted in the creation of Orient Star with the aim of offering intricate craftmanship, robust movements and high-end finishes.

Then in 2018, Orient became part of Epson, having established itself in timekeeping and watchmaking. Today in 2023 Orient is now fully integrated into the business, with Yoshiro Nagafusa, President of Epson Europe, saying:

“Epson is delighted to announce the launch of Orient and Orient Star in the UK. The Epson and Orient brands were both founded in the mid-20th Century and have grown up together to achieve decades of precision and artisanship. These amazing watches are handcrafted in-house, using traditional techniques, to create stunning, eye-catching designs, which stand the test of time. We are excited to introduce our passion of watchmaking to this new market and satisfy the vast fanbase of the brand which already exists.”

For more information on the new Orient and Orient Star watch collection here in the UK, please visit: www.orientwatch.co.uk.

Author Bio:

Simon Burrell is Editor of Our Man On The Ground, a former member of The British Guild of Travel Writers and professional photographer.

Photographs courtesy of ORIENT

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