The Princess X95 ‘Superfly’ – The SUV Of The Seas

The British yacht builder Princess Yachts has released prelaunch images showcasing how their new Superfly X95 luxury yacht will look when it is revealed to the public later this year.

The images show how Princess, UK’s best-selling yacht brand, has worked with the Italian styling house Pininfarina to redefine interior design, exterior space and architecture of production-built yachts.

Described as a game changing design, the X95’s launch is set to build on the British brand’s commercial growth and technological innovation that is repositioning it as not only the UK’s largest yacht manufacturer, but also the world’s most innovative yacht brand.

Princess X95 Exterior
Princess X95 Exterior with White Hull

When we toured an earlier mock up build, inside a top-secret location last year, we had to concede this boat is like no other model the company has ever made.

With this completely new concept Princess Yachts has boldly re-written the rules of yacht design and have re-imagined the traditional ‘flybridge’ design normally the core of luxury yacht brand line-ups.

At the same time the new yacht manages to break the mould of traditional yacht layout redefining it with extensive outdoor space and an innovative open plan interior akin to a luxury 4-wheel drive SUV.

Princess X95 Interior Saloon
Princess X95 Interior Saloon

The spacious open plan architecture provides 10 per cent more outdoor space and 40 per cent more indoor space than a traditional motor yacht.

This leap forward in space and versatility mirrors recent innovations from luxury automotive brands who have developed crossover models.

The X95 is the first model in a new X Class range from Princess.  Challenged with setting a new standard of layout excellence, defined by large, adaptable spaces that can be used and formatted in numerous ways, it offers the owner and guests a uniquely flexible boating lifestyle.  Spatial lay-out is we think, highly practical and user friendly.

Princess X95 Interior Stateroom
Princess X95 Interior Stateroom

The X95 elegantly fuses architectural innovation with all Princess Yachts’ familiar characteristics of quality in craftmanship and materials, interior design, and innovation in technology. The brand-new Princess X95 is conceived like no other vessel before, re-defining the practical potential and lifestyle options aboard with a complete re-think of yacht architecture.

The Plymouth-based boat builder is experiencing unprecedented demand and growth.  A record nine new yachts were launched in 2018, following the company’s best-ever financial year in 2017.  Six more new yachts are due in 2019 as part of the ongoing five-year £100 million investment programme that is supporting increased recruitment and investment in production, design and quality.

Princess’s order book now covers 91% of 2019’s production plan and 40% of 2020 production, with significant orders stretching into 2021.  To respond to the demand for its yachts, Princess has increased employment in the past 12 months to a record 3,000 at its five Plymouth facilities.

Princess X95 Interior Sky Lounge
Princess X95 Interior Sky Lounge

Princess Yachts was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault.  In January 2016, L Capital merged with Catterton to become L Catterton, now recognised as the largest global consumer-focused investment firm.

For more information on Princess Yachts, please visit their website:

Authors’ Bios:

Frances and Michael Howorth are an award-winning team of travel writers specialising in coverage of luxury yachts both large and small and are our yachting correspondents.

Photographs courtesy of Princess Yachts

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