Today marks the inaugural Pink Gin Day in London by Edgerton Pink Gin with their premium quality gin created from a unique combination of 15 botanicals. Launched not so long ago in 2011, this rather unique gin is distilled right in the heart of London.
To mark the occasion, Edgerton is partnering with a selection of pubs and bars across the UK, showcasing a range of specially created pink gin cocktails whilst encouraging all those taking part to wear a pink item of clothing! They have also joined up with 31Dover.com, the UK’s leading online drinks vendor, who are offering a special Pink Gin Day discount for anyone who purchases a 70cl bottle of Edgerton Pink Gin.
I marked the occasion with a dry run last week in The Sofitel London St James’ Rose Lounge, which is conveniently decorated in pink, where a small group of us met with owner and gin pioneer, Martin Edgerton Gill, who also pioneered herbal teas back in the 1980s and was the former owner of the London Gin Company, so he knows a thing or two about gin. We sampled a few delightfully refreshing pink gin cocktails whilst listening to Martin tell us about his colourful career and what inspired him to create Edgerton Pink Gin, a lot of his knowledge coming from his history of working with herbs and spices which has contributed to the 15 exotic ingredients that make up Edgerton’s Pink Gin.
Martin told us why he is so excited to launch this special day in the seasonal calendar, saying that “Whilst superb taste in a glass is key to the long-term success of a liquor brand, colour really works and has created a greater interest in the gin category. Pink Gin Day creates a platform for us to showcase our craft and bring people together to enjoy our distinctive pink gin for a day”.
You certainly cannot miss its distinctive pink tone which gives a G&T a nice little twist but to mark Pink Gin Day here are two cocktails you might like to try mixing at home.
The first is the ‘Pink Gin 69’ made with 250ml Edgerton Pink Gin, 125ml simple syrup, 125ml lemon juice, Champagne and a Lemon twist. Once you have all the ingredients at the ready, stir the gin, simple syrup and fresh lemon juice with ice in a medium pitcher, then strain into Champagne flutes or coupe glasses and top with chilled Champagne and garnish with lemon peel and voila!
You may also like to try mixing a ‘Pink Collins’ made with 55ml Edgerton Pink Gin, 25ml lemon juice, 1 teaspoon of superfine sugar, 85ml club soda, 1 maraschino cherry and 1 slice of orange. You can now take a shaker half filled with ice cubes, add the Edgerton Pink Gin, lemon juice and sugar, shake well and strain into a long glass, before adding the club soda and stir. Garnish it with a slice of orange and a cherry and you are now ready to toast Pink Gin Day. Cheers!
Simon Burrell is Editor-in-Chief of Our Man On The Ground Travel and Lifestyle Magazine, a member of The British Guild of Travel Writers and professional photographer.
Photos by Simon Burrell