Traditional British seaside resorts are sometimes described as run-down, unloved and even slightly tacky but Brighton is none of the above. Often referred to as ‘London-by-the-sea’ Brighton is cosmopolitan, artistic and playful. As is usually the case in seaside resorts finding the best accommodation can be difficult. B&B’s are often tired and scruffy and a high price tag by no means guarantees quality. I arrived at the Charm Brighton Boutique Hotel & Spa expecting all the above, but I could not have been any more wrong.
Situated just meters from the pebbled beach The Charm is a boutique property that is bold in its efforts to break from the norms of the traditional seaside hotel. The Charm is homed within a beautiful regency building in one of the towns most picturesque squares and conveniently located for anyone arriving via public transport. Within walking distance of the hotel is a plethora of Brighton’s most popular attractions including the beach, the pier, the Royal Pavilion, the North Laines as well as hundreds of bars and restaurants.
Inside the hotel the recent extensive refurbishment and modernisation of the property is evident. A trendy, clean and homely feel in the hotel’s reception area is simply a preview to one of the property’s 34 luxury bedrooms. The Charm have done an incredible job in expertly weaving original features such as elegant marble fireplaces and ceiling cornicing with rich fabrics, gilt mirrors and modern artwork. Our room benefited from a balcony with an attractive sea view. Other benefits of our room included a large comfortable bed, easy to use tea and coffee making facilities and a large bathroom.
By this point The Charm had already surpassed my expectations of a seaside hotel but there was more to come. After settling into our luxurious room, I was surprised to be informed that the property boasted a steam room and deluxe hot tub. The steam room and hot tub are both available to pre-book so ensure you do this as you secure your room to avoid disappointment. The staff guide you to the steam-room or hot tub and brief you on how to safely use the equipment before leaving you to enjoy your very own private spa experience. This really was a highlight for me as I have often enjoyed luxury spas, but I have never had the experience of just me and my partner enjoying such facilities, it really made us feel special. The steam room is also equipped with an Amazon Echo speaker, so you can choose your own relaxing music or podcast.
After a great night’s sleep, it was time for The Charm to impress yet again with their varied breakfast offering. In the middle of the breakfast room sits a colourful buffet with an extensive selection of fresh fruits, pastries, juices, yoghurts and waffles. I thought this was the entire breakfast which I would have been satisfied with but as I sat down I was presented with a menu comprising of many hot dishes which was also included in our stay. Choices included a full English breakfast and Eggs Benedict, but I went for a generous helping of fresh smoked salmon which was a glorious way to end a perception changing stay.
I arrived expecting a typical British seaside resort hotel, but I could not have been more wrong. I left The Charm Brighton experiencing a property that is artistic, quirky and reluctant to conform. Brighton finally has a hotel that truly reflects the fascinating town in which it resides!
The Charm Brighton Boutique Hotel, 20-21 New Steine, Brighton, East Sussex, BN2 1PD, England.
Tel: +44 (0)1273 021085
The hotel is located in the historic heart of Kemptown, Brighton. It is situated in a prime location five minutes away from some of Brighton’s most famous attractions such as Brighton’s Palace Pier, The Royal Pavilion, the Seafront and the beach.
Type of Hotel: Luxury Boutique Hotel & Spa
Number of Rooms: 34 rooms and suites, including complimentary Wi-Fi
Price Band: Medium
Insider Tip: I recommend taking an hour or so out of your day to relax and enjoy the steam room and hot tub.
Reviewer’s Rating: 8.5/10
Jack David is a London based music industry professional with a passion for writing and travel. He has previously written for lifestyle publications Flavourmag and tmrw Magazine.
Photographs courtesy of The Charm Brighton