Ruby Zoe Hotel To Open In Notting Hill In 2023

A brand-new 173-bed hotel named Ruby Zoe is set to open in Notting Hill in 2023. This will be the third London hotel for Munich-based Ruby Hotels following the opening of their first hotel, Ruby Lucy on London’s South Bank earlier this year and Ruby Stella, which is due to open in 2022 in Clerkenwell.

The new hotel in Notting Hill is being developed in conjunction with UK investor and developer, Frogmore and will have a spacious street-front public area combining which combine both retail and hotel elements.

Rendering of Ruby Zoe in Notting Hill
Rendering of the new Ruby Zoe Hotel in Notting Hill

Thanks to its great location, Ruby Zoe will be within easy walking distance of Notting Hill Gate Underground Station, Hyde Park and Kensington Palace, with Portobello Road and all its quirky stalls, shops and restaurants just around the corner.

Jo Allen, Chief Executive of Frogmore commented, “We are delighted to have secured Ruby Hotels as an occupier on our Notting Hill Gate Estate. When we asked Gerard Nolan and Partners to market the hotel opportunity in our West Block we received 13 bids from 10 different hotel operators. We really love Ruby’s approach and vision for the project which we believe will complement the area. The Ruby Team have been fabulous to work with, have convincing development and construction competence together with the financial resources to deliver something special which I hope will be enjoyed by many.“

Guestroom in Ruby Lotti Hotel in Hamburg
Guestroom in Ruby Lotti Hotel in Hamburg

Ruby Zoe is to follow Ruby Group’s ‘Lean Luxury’ philosophy, which means it is in a top location, created with an outstanding design and made with high-quality fittings. All of this is offered to guests at an affordable price by rigorously cutting out the superfluous and focusing on the essential things that really matter in a hotel.

Ruby Hotels founder and CEO Michael Struck says of the project, “Based on the model of modern luxury yachts, we accommodate our luxury in a relatively small area and simply leave out the unimportant. We also organise ourselves using our own technical solutions in a very different way to the rest of the industry. We plan and build in a modular way, centralise more, and automate consistently behind the scenes. As well as helping us to make a luxurious and unique hotel experience affordable for our guests, this approach gives us a leaner and more adaptable cost structure and means lower risks for our real estate partners. This combination of advantages helps us especially in these unpredictable times.”

Bar at Ruby Coco in Dusseldorf
The Bar at Ruby Coco Hotel in Dusseldorf

The images here are a mix of some of the Ruby Hotels in Germany and Ruby Lucy here in London, to help give you an idea of what Ruby Zoe might look like inside.

For more information on Ruby Hotels, please visit

Author Bio:

Simon Burrell is Editor of Our Man On The Ground, a member of The British Guild of Travel Writers and professional photographer.

Images courtesy of Ruby Hotels


  1. Sad that so many smaller shops were pushed out by this huge structure. It lowers the neighborhood character of the area and makes it more like an ordinary city street in any big city.

  2. I drove past and saw the boarder and thought to look it up as I could feel that this place looks like it’ll be inclusive for everyone.
    I love what I read and with regards to the look, I think in will fit in fabulously

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