Although it goes against all norms of elegance and definition of style, elegance, class and panache, a newly released range of clothing reeks of whisky.
It oozes high-end single malt.
The Glenturret, Scotland’s oldest working distillery (established 1763), has launched its debut lifestyle, clothing and accessories collection, available from its distillery store in Crieff and online from July.
The high-end whisky producer has joined forces with Glasgow-based luxury garment maker, Alexander Manufacturing. The home of the original Mackintosh, the manufacturer dates to 1815, when Thomas Hancock patented the process for waterproofing fabric.
Using traditional processes going back 175 years, the company continues to be driven by innovation and the aim of creating the very best quality sustainable garments in the world.
Featuring a bespoke tartan, created exclusively for The Glenturret by the iconic Lovat Mill in Hawick in the Scottish Borders and listed on the Scottish tartan register, the collection includes trench coats, a weekend bag, hat and picnic blanket.
The term “Tweed” was coined quite accidentally in 1826 as the result of a misread label on a shipment of woven wool “Tweels” – the Scots dialect word for twill – from weaver William Watson & Sons of Commercial Road, Hawick, to a London cloth merchant.
The Glenturret X Alexander Manufacturing collection is made at local textile mills specializing in crafting in low-carbon footprint materials, repurposed wools, plant-based waxes and fabrics produced from tree cellulose and natural cloths. Both companies share this commitment to a circular production model and to future-proofing Scottish heritage, as well as the craftsmanship and highly skilled manufacturing techniques, dating back centuries.
Colin Hart, Operations Manager at The Glenturret comments:
“Launching this collection is yet another milestone in The Glenturret’s evolution, and one for which we are incredibly excited and proud. Our distillery, restaurant, and retail spaces attract a growing number of visitors each year and we have listened carefully to the feedback from their experience with us – this is what inspired us to create a high-end lifestyle collection embodying The Glenturret brand.”
Nadia Alexander, Managing Director, Alexander Manufacturing adds:
“There are so many natural synergies between our companies’ DNA – the themes of luxury and exclusivity, with a consciousness for sustainability and creating limited edition pieces. Like a hand-crafted whisky, as much care and attention go into the design, craft and finish of every single garment made at Alexander Manufacturing.
“The Glenturret and AM share a prowess for their people, the provenance of our traditional craft and a passion to bring people together with their love of luxury.”
Author Bio:
Kevin Pilley is a former professional cricketer and chief staff writer of PUNCH magazine. His humour, travel, food and drink work appears worldwide and he has been published in over 800 titles.
Photographs courtesy of The Glenturret
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