Pirelli has announced its role as an Official Partner of the Husqvarna British Masters hosted by Sir Nick Faldo in partnership with UK leading tyre retailer and automotive service provider Kwik Fit.
The Husqvarna British Masters is a renowned and prestigious DP World Tour golf event and will be taking place from 27th to 30th August 2026 at the Belfry Hotel & Resort, home of the Brabazon Course.
Together Pirelli and Kwik Fit are united by a shared commitment to performance, precision and innovation, whose values resonate both on the road and on the golf course. This makes their participation in the tournament an obvious choice as both brands aim to enhance the spectator experience whilst reinforcing their commitment to supporting major sporting events and communities.
This is a powerful partnership rooted in trust, safety and performance with Pirelli’s reputation for cutting-edge tyre technology and their motorsport heritage combined with Kwik Fit’s market-leading offering and customer-first approach.
Jason Sugden, UK Commercial Director, Pirelli, said:
“We are delighted to partner with Kwik Fit and support the Husqvarna British Masters hosted by Sir Nick Faldo. This collaboration reflects our shared passion for performance and excellence and provides an ideal platform to showcase Pirelli’s innovation and heritage to a highly engaged audience. We look forward to bringing this partnership to life throughout the tournament.”
Andy Lane, Marketing Director at Kwik Fit, added:
“We’re hugely looking forward to partnering with Pirelli and supporting this renowned DP World Tour event. The tournament attracts a really strong field and a knowledgeable and discerning audience. We’re delighted that Kwik Fit can support their experience at this legendary venue and hope that our activity with Pirelli in the fan zone will add to spectators’ enjoyment of what is sure to be a very memorable event.”
Pirelli’s long-standing passion for sport makes a partnership in golf tournaments a natural choice, adding to the company’s spanning disciplines that include football, sailing, skiing and tennis. Pirelli has competed in motorsport since 1907 and today they are present in over 350 competitions, with Formula 1 sitting at the top.
For ticket availability and more information on this year’s Husqvarna British Masters hosted by Sir Nick Faldo, please visit: www.europeantour.com/dpworld-tour.
Author Bio:
Simon Burrell is a UK-based travel and motoring journalist and editor, a former member of The British Guild of Travel Writers and professional photographer.
Photograph courtesy of Pirelli
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