Known for its innovative pop-ups, The Jones Family Project in Shoreditch has once again come up with a creative new Around The World In Whiskies pop-up for the autumn which started this week and will run until mid-November 2018.
The restaurant’s downstairs pop-up area adjacent to the bar has been transformed into a retro-style travel agency bar offering whisky and whiskey flights to drinkers and diners alike, replacing the popular Vinyl and Cocktail pop-up from last autumn. Previous pop-ups have included a 1970s pop-up dining experience, where guests are encouraged to get decked out in their finest disco outfits and enjoy a feast of epic proportions and a Burgers and Bourbon pop-up, featuring some of the finest Kentucky bourbons from Evan Williams, Kentucky’s number one distiller.
This autumn you can take a trip around the world and choose which coveted whisky or whiskey destination you wish to land at and try some of their local whiskies. You can choose to travel to Australia and Melbourne should you so wish or Kentucky in the US mid-west or perhaps somewhere closer to home and County Cork in Ireland or head up to the Scottish Highlands.
Following a swift Fast Track entrance through the front door of the restaurant you will be shown downstairs where you can check in at the pop-up area and choose the flight or flights of your choice so that you can start exploring some superb whiskies from the United States, Asia and Oceania, Japan, Scotland and Ireland aboard #JonesFamilyAirways. It really is a flight of fancy to wherever you desire!
Flights are reasonably priced, costing from between £14 to £20 for four destinations and your associated boarding pass will guide you through your journey, navigating your taste buds and helping you understand the complexities and the different varieties of not only the better-known classic whiskies but also some of the lesser-known ones for around the world.
The Jones Family Project are also offering holiday packages which include Amrut Fusion, one of South India’s most popular whiskies with delicious notes of fresh fruit, vanilla and a smoky finish. Mitcher’s small-batch Bourbon is named after the oldest distillery in the USA, with sweet, fruity and spicy notes, packing in plenty of flavour, whilst Japan’s Hibiki Harmony uses a blend of Japanese malt and grain whiskies from Yamazaki, Hakushu and Chita that has a moreish and enticing notes of orange peel and white chocolate.
If you don’t want to jet off too far, then the Irish and Scottish tour includes Hedonism, whish is a malt-free blended grain Scotch whisky from the creative innovators at Compass Box alongside 12-year aged Redbreast and Chivas Regal and the smokey sweetness of Ailsa Bay.
As well as catering to solo travellers, which has become more popular these days, those of you who prefer to travel as a group will be well catered for as The Jones Family Project can take reservations for parties of between 6-8 people.
Look out for a blind tasting of five great world whiskies on the evening of Wednesday 26th September 2018 and some special whisky dinners that are still to be confirmed but are likely to take place in October and November and will give you the opportunity to enjoy some delicious meat dishes paired with some of the best whiskies from around the world.
The Jones Family Project, 78 Great Eastern Street, Shoreditch, London, EC2A 3JL, England.
Tel: +44 (0)20 7739 1740
The restaurant is open Monday to Saturday from midday to midnight, serving lunch from midday to 5:00pm and dinner from 6:00pm to 10:30pm. On Sunday the restaurant is open from midday to 6:00pm. The Bar is open Monday to Saturday from 11:00am to midnight and on Sunday from midday to 6:00pm.
Simon Burrell is Editor-in-Chief of Our Man On The Ground Travel and Lifestyle Magazine, a member of The British Guild of Travel Writers and professional photographer.
Photographs by Simon Burrell