30 years ago, a clever couple used scrap materials to create outdoor kits.
Oregon’s Robbin and Angeline Lacey spent their Sunday afternoons enjoying fun with their young family and not having much money, they made their own portable and waterproof blankets.
They then started to sell them and as the blankets became more popular so did the excess of spare material. So, Robbin and Angeline decided to turn it into a hat and 2026 marks the 10th anniversary of Sunday Afternoons’ Ultra Adventure Hat™ (retail price, £44.95).
The best seller is a lightweight, high performance sun hat packed with technical features, prioritising protection and comfort, making it a ‘must-have’ accessory for all adventures and a trusted companion for outdoor enthusiasts around the world.
Since its introduction, the Ultra Adventure Hat™ has set the standard for technical sun protection, combining innovative design with all-day comfort and UPF 50+ sun protection.
Weighing just 2.6 ounces, the Ultra Adventure Hat™ is engineered for performance with moisture-wicking materials, strategic ventilation, adjustable sizing and a protective neck cape for full coverage.
Its PFAS-free durable water-repellent finish and bluesign® certified materials reflect the brand’s ongoing commitment to sustainability and responsible manufacturing.
Over the past decade, Ultra Adventure Hat™ has evolved with significant updates while staying true to its original purpose of reliable protection without compromise.
Signature features such as the patented reverse split brim™ for packability, a dark lining on the underside of the brim which helps reduce glare and the sunglass lock™ for secure eyewear storage, make it a standout in the outdoor headwear category and an excellent backpacking and travelling companion.
To celebrate its anniversary, a new range of cool colours have been introduced with the hats ranging from eucalyptus to moonstone.
The eye-catching colours match the simplicity and beauty of the hat which still continues to be a must have essential for all adventurers.
For more information on Sunday Afternoons’ range of hats, please visit: www.sundayafternoons.co.uk.
Author Bio:
Rebecca Hay is an experienced travel writer and member of The British Guild of Travel Writers. Follow her adventures with her family on Twitter and Instagram @emojiadventurer and on Facebook via EmojiAdventurers2.
Photograph courtesy of Sunday Afternoons

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